The Research Committee of the Coaches’ Association in Israel was established with the aim of making the Coaches’ Association an academic authority in the field of coaching, and of establishing an academic standard for coaching.
Our main project is to create an Israeli research center through which academic research in the field of coaching from all over the world can be accessed. We work on collecting, analyzing and making current research available to the coaching community, with the aim of promoting recognition of the field of coaching in Israel and deepening the professional knowledge of coaches.
Committee Chair
Professional Coach Certified PCC Level by the International Coaching Federation (ICF)
A business and career coach, and a facilitator of personal development workshops in organizations.
A researcher in social psychology, specializing in the relationship between money, mindset, and behavior, and in how one’s relationship with money shapes decision-making processes.
Senior Coach and Supervisor (Master Coach) and Master Trainer in NLP.
Member of the Research Committee of the Israeli Coaching Association, dedicated to advancing the coaching field and promoting its academic recognition.
Certified Personal Trainer
Member of the Research Committee at the Coaches’ Bureau out of an interest in advancing research and professional knowledge in the field of coaching.
Senior Coach
Senior coach, trainer instructor (supervisor), expert in working with projection cards and entrepreneur.
Senior Personal Trainer and Organizational Consultant
Senior member of the Coaches’ Bureau, member of the Bureau’s Research Committee, and member of the ICF, the International Coaching Organization.
Lilah Shema Zlatokrilov
Chair of the Research Committee | Certified Professional Coach (PCC)
Lilach Shema-Zaltzokrilov is a certified professional coach (PCC) accredited by the International Coaching Federation (ICF), and a strong advocate for advancing the coaching profession within academic spaces in Israel. As Chair of the Research Committee of the Israeli Coaching Bureau, she is dedicated to promoting coaching as a research-based, professional discipline. Her approach integrates mindfulness to support personal and organizational awareness and growth.
Lilach is a behavioral economics researcher and a doctoral candidate at the Hebrew University of Jerusalem, focusing on the intersection of human behavior, corporate social responsibility, innovation, and sustainability. She works to advance business models that combine economic excellence with social and environmental values.
She currently serves as an expert in the Research Department of the Bank of Israel, following various strategic roles in the Banking Supervision Department (as an attorney and CPA) in the fields of financial research, financial stability, sustainability, and regulation. She also represented Israel on the Board of Directors of the Inter-American Development Bank.
A dedicated marathon runner and volunteer for ERAN (Israel’s emotional first aid organization), Lilach is deeply committed to community values and social support. She began her professional journey in the Economic Department of Israel’s State Attorney’s Office and has devoted her career to public service and its advancement.
Galit Shul
A business coach and mentor, she develops coaching programs for female entrepreneurs, self-employed women, and managers, and facilitates personal development workshops in organizations. She explores the connection between money, mindset, and behavior.
Holds a BA in Psychology from Ben-Gurion University of the Negev, an MBA from Tel Aviv University, and an MA in Social Psychology from Ben-Gurion University of the Negev.
Owner of THEWAY, a business coaching and development practice, and a partner in MOJO, an organizational development venture.
A member of the Research Committee, driven by the aspiration to strengthen the connection between professional practice and research-based knowledge, and to translate scientific insights into practical, applicable tools for coaches.
Miri hogery
Senior Coach and Supervisor (Master Coach) and Master Trainer in NLP.
Member of the Research Committee of the Israeli Coaching Association, dedicated to advancing the coaching field and promoting its academic recognition.
Brings extensive experience in coaching and training, including managing the coaching department for elite teams and at the “Code of Coaching” school.
Lecturer and trainer of coaches, expert in mental, emotional and cognitive coaching. Founder of the CHOTAM method. Certified parent coach and coach for children and youth. Specialist in neurofeedback for children and adults dealing with attention, focus and anxiety challenges.
Board member in various companies, executive and CEO coach.
Holds a B.A. in Behavioral Sciences and an M.B.A. with honors. Certified teacher with an additional degree in Educational Systems Management.
Combines a rich background in research and academia, gained through formal studies and years of work in both formal and informal education and R&D. Has led and participated in national, regional, and municipal committees focused on pedagogy, excellence, leadership, individual support, and gifted education.
Sundus Abassi
Certified Personal Coach | Educational Consultant | Research Committee Member
Certified Personal Coach (Yozmot College) with an MA in Educational Policy and Administration and a BA in Hebrew Language from the Hebrew University. A specialist in measurement and evaluation and a member of the Israel Coaching Association’s Research Committee, she is a partner in founding a coaching research website. With professional experience at the National Insurance Institute and the Jerusalem Municipality, alongside her background as a Research Assistant at the Truman Institute, she combines a broad systemic perspective with expertise in data-driven research.
Yarden Stempo
Senior Coach | Coach Supervisor | Expert in Projective Coaching Cards | Entrepreneur
Yarden Stempo is a senior personal coach, certified coach supervisor, and an expert in working with projective coaching cards. She is the founder and owner of Mentor Cards – the first digital platform of its kind for projective coaching cards.
With over 12 years of experience in personal coaching, training coaches, and developing professional content for coaches, facilitators, and therapists, Yarden leads professional training programs both in Israel and internationally. She integrates coaching with technology to expand the professional and human impact of the field.
She holds an MBA with a specialization in finance, is a certified NLP practitioner, a graduate of the Yemima Method, and is trained in biographical-spiritual coaching and group facilitation.
Yarden is a member of the Research Committee of the Israeli Coaching Bureau, reflecting her commitment to advancing the coaching profession in Israel through knowledge, research, and professional standards. She believes in coaching as a transformational tool for improving quality of life and envisions a future where coaches are an integral part of Israel’s health, education, and social welfare systems.
Dr. Magi Ben Yehuda
Organizational Consultant | Senior Personal Coach
Dr. Magi Ben Yehuda brings over 20 years of experience in the fields of coaching and consulting, working with both individuals and organizations to help them achieve their goals, strengthen their sense of capability, and navigate challenges and periods of uncertainty.
Magi is a senior member of the Israeli Coaching Bureau, a member of the Bureau’s Research Committee, and a member of the International Coaching Federation (ICF).
She is also the founder and owner of Kivunim – A Path with Meaning, a coaching college that trains professional coaches and delivers courses and workshops for both organizations and individuals.
Magi brings to every coaching process her core belief:
Everyone has the potential within them – and the ability to fulfill it. 🙏
