Coaching at Scale: Investigating the Efficacy of Artificial Intelligence Coaching
Nicky Terblanche, Joanna Molyn, Erik De Haan, Victor O. Nilsson
Are AI Coaching Agents Learning Friend or Foe?: A Qualitative Study of Learning and Development Leaders’ Perceptions

Authors: Jonathan Passmore & Jane Daly (Henley Business School, University of Reading) Abstract: This qualitative study investigates how Learning and Development (L&D) leaders perceive and evaluate AI-enabled coaching agents (AICA). It identifies the factors shaping organizational adoption using an expanded UTAUT2 model, focusing on the balance between scalability and human-centric values. Uniform Citation: Passmore, J., […]
Coaching education: Wake up to the new digital and AI coaching revolution!

Passmore, J. & Woodward, W.