Are AI Coaching Agents Learning Friend or Foe?: A Qualitative Study of Learning and Development Leaders’ Perceptions

Authors: Jonathan Passmore & Jane Daly (Henley Business School, University of Reading) Abstract: This qualitative study investigates how Learning and Development (L&D) leaders perceive and evaluate AI-enabled coaching agents (AICA). It identifies the factors shaping organizational adoption using an expanded UTAUT2 model, focusing on the balance between scalability and human-centric values. Uniform Citation: Passmore, J., […]