The impact of COVID-19 on coaching practice: results from a global coach survey

Research Question: How has the COVID-19 pandemic impacted coaching practices globally? Methodology: A global survey of 1,266 coaches from 79 countries was conducted in Summer 2021. The study used quantitative analysis to examine the pandemic’s effects on the coaching industry. Key Findings:

• Age, platform association, pre-pandemic online coaching experience, and average fee were significant predictors of COVID-19’s impact on coaches.
• Coaches with less ability to transition online or less online experience reported greater negative impacts.
• The pandemic accelerated coaching’s shift towards online delivery, likely to continue post-pandemic.
• Coaches working with online platforms and those with prior online experience fared better during the pandemic.

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