The article examines global coaches’ attitudes towards AI coaching and their responses to this threat. The research includes a global survey of coaches (N=436) and presents effects on their emotional states and attitudes towards AI coaching. Key Points:
- AI coaching evokes feelings of threat among coaches: leading to decreased curiosity and positive opinion towards the technology.
- Threat-related affective states impact coaches’ curiosity and opinion towards AI coaching.
- A hybrid approach between responsible AI and an ethically skilled professional coach is needed.
Conclusions and Recommendations:
- Reduce threat-related affective states through education and knowledge exchange.
- Work with AI instead of against it to improve coaching.
- Design AI responsibly to ensure safety and control.
Research quote “Diller, Sandra Julia, Loana-Corine Stenzel, and Jonathan Passmore. “The coach bots are coming: exploring global coaches’ attitudes and responses to the threat of AI coaching.” Human Resource Development International 27, no. 4 (2024): 597-621. doi:10.1080/13678868.2024.2375934.”